Appraiser Settings

An important feature of Domain Search Tool is the auto-appraiser feature. This feature allows for quick and fully automated appraisal of domains as they are scanned, and later automated submission of offers.

The appraiser uses a user specified formula. The default formula is provided below:

Domain Value = ($OvertureTLD * 4) + ($OvertureNoTLD / 100) + ($GoogleLP / 100) + ($MSNLP / 200) + ($YahooLP / 150) + $AlexaLP + (3000001 / $AlexaTR)

A dollar sign ($) indicates a variable name. All variable names are listed in the listbox. Variables are replaced with actual values during the scan/appraisal process.

As you can see from the simple formula above, the OvertureTLD value (which represents Overture.TLD domain property) has the most "weight" or it is the most important value. This can be changed at any time to reflect whatever the user requires.

The formula may contain variables which are not always available in the scan. For example, scanning Overture.TLD only domains will not yield Google, MSN and other values. In such situations these variables are replaced with 0.

It is important to note that Alexa rankings above 3,000,000 are counted as 3,000,000 by the formula.

The key things to remember when creating a custom appraisal formula are:

1. Simplicity - Keep the formula clean and simple
2. Variable usage - Only variables listed in the variable list are supported. Including unknown variables will generate errors or result in invalid appraisals.
3. Operator Usage - The only supported mathematical operators are *, / , +, -, (, ), ^. No other operators should be used.

You may view the results of the formula by inputting sample data into the appropriate fields in the "Check Formula" tab and clicking "Check Formula."

To load the default formula simply click the "Default" button.